Use approved source files
- Preserve original proportions.
- Use the approved palette.
- Maintain clear space and contrast.
- Use Barlow Condensed and Inter.
- Obtain approval for co-branding.
Governance
Usage guidelines
Consistency creates recognition. These minimum controls apply to internal teams, suppliers, partners and external agencies.
Avoid identity drift
- Do not redraw the marks.
- Do not add shadows or outlines.
- Do not crop key silhouettes.
- Do not place marks over noisy imagery.
- Do not invent divisional logos.
Application sequence
Release-ready workflow
1. Select the context
Identify whether the item is corporate, safari, logistics, infrastructure, regional or partner-facing.
2. Choose the correct mark
Use the primary combined logo wherever space permits; use compact marks only where the format requires it.
3. Apply the system
Use approved colours, typography, spacing and graphic components.
4. Validate production
Check contrast, legibility, minimum size, print quality and digital responsiveness.
5. Request approval
Route new public-facing applications through the brand contact before publication.